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Web sites should be designed to achieve certain goals.
In order to reach these designated goals, the design should be implemented to help your business to meet those goals. These goals should be identified as the initial step in planning. A full understanding of these goals is critical to the success of any design project.
People get on the web to meet a need for information.
The information may be about a product or service. The information is usually specific knowledge that the person is trying to gain. A successful web site should be intended to meet those needs in the most efficient manner possible.
The pursuit of goals is what is behind all human behavior.
This is true of the majority of people who interface with the web. They are usually looking for a specific product or service, a cost-effective price, or a review or recommendation by other people. Once these things are located, a certain feeling of satisfaction is derived. It is the designer's goal to meet these needs in the most efficient manner possible and strive to give the person this feeling of satisfaction.
Everything that goes into your web site must have a purpose.
Every single element that goes into the design process should be for the purpose of meeting the established goals of the web site. In addition, the site should strive by design to meet the site visitor's goals as well.
